During the Amsterdam International Fashion Week (AIFW), the retailer ‘Zeeman’ did some viral branding.
They launched the new brand ‘Frank’, and hyped it up during AIFW. Set up a few camera’s to lock it down for videoblog and long-tail marketing. Zeeman also set up a site http://www.frankfashion.nl/ and the clothes were for sale online: http://www.frankfashion.nl/shop/
